42 Projects is a strategy and decision-advisory practice, founded and led by David Rabinowitz.
We help leaders improve their decision-making, sharpen their thinking, and achieve clarity in complex environments.
The name “42” is drawn from The Hitchhiker's Guide to the Galaxy, a reminder that we are all searching for better questions, not just better answers. At 42 Projects, we believe that high-quality thinking leads to high-quality outcomes. Our work is grounded in intellectual humility, curiosity, and a commitment to excellence.
While the practice is led by David, 42 Projects collaborates with a trusted network of specialists and partner organisations who share these values. Together, we deliver tailored support across strategy development, decision coaching, and advisory engagements.
Whether you're navigating a critical decision, building a new strategy, or looking to elevate the quality of thinking in your organisation, 42 Projects can help.
What we do
Strategy
How do you bridge the gap between where you are and where you want to be?
A good strategy focuses on the strategic decisions an organisation needs to make — not on long documents or long lists of initiatives. Our role is to run a rigorous, evidence-based strategy process so that you and your team can focus on the real decisions and the journey ahead.
Our approach blends:
The Achievement Process (from the international Achievement Network)
Nancy Klein’s Thinking Environment, creating the conditions for independent thinking
Decision Science, using logic, structure, and clarity to improve decision quality
EOS®, where clients prefer to use that operating methodology
The result:
A strategy that is fully aligned, implementable, and ready to activate the day after the strategy session.
Decision Advisory
Decision Science Education
For middle to senior managers who want to build stronger decision-making capability across their organisation.
Participants learn:
Key concepts in decision theory, critical thinking, and cognitive biases
Frameworks and tools for strategic decision making
Real-world application through guided exercises
Decision Facilitation
For CEOs and executive teams needing guidance through a real, strategic decision.
We help you:
Align decisions with purpose, values, culture, and ambition
Create a high-quality, emotionally neutral decision environment
Facilitate fair airtime and structured analysis
Navigate complexity with confidence
Coach your team to make better decisions independently
The process is always customised to the decision’s scope and complexity.
Executive Coaching
“Real help is different. Real help, professionally or personally, consists of listening to people, of paying respectful attention to people so that they can access their own ideas first.”
— Nancy Klein, Time to Think
To access your own ideas, develop them, test them, and refine them with honesty and rigour, you need time and space to think.
Our coaching is grounded in:
Strategy development
Decision science
Critical thinking
A deep understanding of executive leadership contexts
We help leaders think for themselves in an overstimulated world — and leverage better decisions as the most powerful force for achieving meaningful results.
Whether one-on-one or with executive teams, the coaching is designed to sharpen thinking, strengthen decision quality, and unlock disproportionate impact.
Our Partners
